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Modern Gents x Coachella 2019

Imagine this: larger than life art installations 🎊, a ferris wheel 🎡that overlooks picturesque mountains 🏜 and brilliant sunsets ☀️, an exquisitely curated lineup that satisfies every music taste 🎤, and a sense of community found nowhere else 💓.

Unless you've been living under a rock (and we mean deep under a rock), you've heard about the wonder that is The Coachella Valley Music & Arts Festival. Commonly referred to as: "the festival of the year", the Influencer Olympics, or even shortened to just: Chella, people all over the world make the trek into the desert to experience this beauty in all her glory. Once the lineup drops in January, 'til the festival concludes at the end of April, it's #ChellaSZN - and it hit full force here in the office. Talk of securing wristbands, Airbnbs, possible set times, and of course, Pinterest-perfect outfits were all some of our team members could talk about everyday for months, MONTHS!

The planning portion of the fest seemed so tedious and we wondered, "why do people spend this much time and energy in attending this festival? Why exert all this effort to hang out in the hot sun and crazy crowds? What do you gain from it?" We had all these questions and we wanted answers.

The Modern Gents wanted in.

We cut up some t-shirts, packed up our Jeep, and made our way down to Indio, CA to just for a day (yes, just one day) to experience the magic only found in the desert. We found ourselves beat by the heat, embraced by the good vibes, and most importantly, we learned why the Coachella experience is so coveted and why it attracts hundreds of thousands of festival goers each year. Check it all out in our vlog and let us know what you think in the comments!

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