Did you know that the first wedding rings can be traced all the way back to ancient Egypt? The Egyptian people exchanged braided reed and hemp rings over 6,000 years ago. Although some people think they wore engagement rings as well, the first definitive proof of engagement rings in history shows up in Rome. These were usually made of iron or gold - so where did the tradition of expensive engagement rings come from?
Throughout much of history, engagement rings were actually pretty affordable. One study even found that “Prior to World War II, in Western countries, only 10% of engagement rings contained a diamond.” The real push to spend money on an expensive engagement ring didn’t start until 1938. The De Beers diamond mines ran a marketing campaign with a slogan you may have heard before: “A Diamond is Forever.” This successful campaign shunned the idea of affordable engagement rings and instead pushed the public to believe that buying expensive diamonds was necessary to prove their love. The industry even began promoting the (now outdated) idea that a man should spend one to two months salary on the ring.
Do You Really Need an Expensive Engagement Ring?
Spoiler alert: the answer is no.
Now that you know it was all a cunning marketing ploy - and not tradition - that made expensive diamond rings popular, it’s much easier to look at them with a more critical eye. Instead of spending thousands on a diamond, you can now get affordable engagement rings from Modern Gents. Our affordable engagement rings feature sparkly stones and gorgeous sterling silver bands that come with yellow or rose gold plating. Even better? They start at only $34.95!
Whether you’re looking for a classic solitaire style or a gorgeous halo, we have what you need. Our simulated diamonds, morganite, and other stones (soon to be released) are absolutely stunning, all while still keeping costs down for you. De Beers had a good run with their marketing campaign, but now it’s time for a new trend! When you buy an affordable engagement ring, you have more money to both celebrate your love with family and friends at the wedding and get some (much needed) quality time with your new spouse on your honeymoon. 🌴💍🥂💕
Shop the Modern Gents collection of affordable engagement rings today and save money for the experiences in life that really matter!
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